Medica Helps Stop an Itch!

September 2009

Benson Group's pharmaceutical plant, Medica Packaging, has been helping to stop an itch with the production of packaging for Hedrin, the UK's market leading head lice treatment.

To date, Medica has produced over 5 million cartons and patient information leaflets for this revolutionary head lice treatment. Launched in January 2006, when it was only available from the pharmacy in the UK, the brand has since extended into self-selection in this country and the product has been launched in over 30 countries worldwide, achieving brand leadership in Belgium, France and Denmark. A new liquid gel variant has just been launched in the UK and is available from both pharmacies and supermarkets.

Commenting on the work undertaken for Thornton and Ross Ltd, the producers of Hedrin, Sarah Serlenga, Sales Manager for Medica Packaging, said: "We are delighted to have been able to play a part in the production of packaging materials for a product that has risen from scratch to become market leader in the UK and other European countries."

What makes Hedrin different? Instead of using an insecticide to poison the head lice, Hedrin uses dimeticone to kill them with a non-chemical action. One of the largest clinical studies ever conducted on head lice has proven that Hedrin is an effective killer of lice. The active ingredient, dimeticone, coats the insects like a shrink-wrap which kills them. What's more, Hedrin can be used again and again because, unlike pesticide treatments, Hedrin's mode of action means that lice do not develop resistance to it. And because Hedrin is not absorbed by the skin it is suitable for use by everyone in the family from the age of six months upwards.