Retail Food Packaging Design

In addition to creating innovative product for food packaging customers ourselves, innovative concepts are also sought through partnerships with other packaging specialists, and via the latest developments from equipment suppliers, where the Benson Group is often seen as the company of choice for testing new product introductions.

Food packaging design resources for the Benson Group are provided at Leicester, Gateshead and Newcastle. Package design requirement can consist of simple enhancements to existing artwork, or can be created from scratch, with experts linking their retail package design know-how to customer requirements in order to deliver designs that have both shelf appeal and make the best use of the materials available.

The food packaging design departments at Benson Group combine both graphic and typographic expertise with the experience and understanding of working with cardboard based products. This combined know-how also integrates with a thorough understanding of market requirements. Full CAD systems are in use at all four company sites. The graphic studio facility at Medica Packaging is utilised by sites throughout the group, and is enhanced by the use of a creative designer at the Leicester operation.